Favourite sales and marketing book?

Interested to know if there’s one indispensable book on your shelves when it comes to business growth, sales or marketing?

Choosing is a little like picking a favourite child but if you twisted my arm, I’d have to say ‘They Ask, You Answer’ by Marcus Sheridan (UK Amazon link).

The premise of understanding the questions your customers are asking and creating content around those is simple but super effective. Answer common questions in videos and qualify prospects before they ever even pick up the phone. Once they do, use content to share in sales conversations to shorten the time and energy that goes into the sales cycle.

What’s yours??